Research & Evaluation
All of the social marketing campaign activities, programs and services that comprise Leave The Pack Behind, including the wouldurather... contest, are based on research evidence. Ongoing, systematic program evaluation and research are central components of Leave The Pack Behind.
Research Summary Reports
- Quit and Win Contests: Is Quitting the Only Option? (3 pages, 253KB, PDF format)
- The Impact of Social Support on Quitting Success among Young Adults Enrolled in a Campus-Based Provincial Quit and Win Contest (3 pages, 333KB, PDF format)
- Recruitment of Young Adult Smokers into a Province-wide, Campus-based Quit and Win Contest (4 pages, 223KB, PDF format)